The Benefits Of Focus Groups For Trial

expert-witness-consultingOn her blog A Winning Tip, trial consultant Noelle C. Nelson, Ph.D., writes on the benefits of focus groups.

A focus group is a relatively low-cost pre-trial strategy to give you the winning edge. There is nothing that can replace vigorous discussion of your case’s strengths and weaknesses among a group of people rigorously selected to match your jury pool…

Yes, it takes effort and the courage to withstand open criticism from a group of strangers, yet given that these strangers are willing to give you the feedback that can put your case in an advantageous posture, it’s well worth it, even when you don’t think your case resembles the Titanic.

Dr. Nelson has been a trial consultant for more than 20 years, and is also a psychologist, author and speaker.  Read more:

About Karen Olson

Information Professional with twenty years experience in legal, public record, and business research. Fifteen years law firm experience.

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