Tag Archives: marketing
Marketing Expert Witnesses; FTC Enforcement On Weight Loss Products

Marketing Expert Witnesses; FTC Enforcement On Weight Loss Products

Marketing expert witnesses may opine on market analysis, advertising, false advertising, branding, and related matters. The FTC has announced the law enforcement initiative “Operation Failed Resolution” directed at stopping national marketers using deceptive advertising claims to sell fad weight- loss products, from food additives and skin cream to dietary supplements.

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