Finance Expert Testified In Bratz Case

Business_Finance_57127After a four-year legal dispute, a federal judge ruled that Mattel is the legal owner of the Bratz dolls, which are manufactured by archrival, MGA Entertainment. The court sided with Mattel and didn’t just say that MGA and Bratz infringed, but effectively handed over all rights to Bratz dolls — including future plans.  MGA may no longer manufacture, sell, advertise, or license Bratz dolls or any other product with the Bratz name.

The ruling comes in part because Bratz creator, Carter Bryant, was working at Mattel under an exclusive contract when he came up with the idea for the doll.  A finance expert witness for Mattel testified in 2008 that MGA’s profit from Bratz, through June 2008 was $777.9 million on revenue of $3.1 billion.

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About Karen Olson

Information Professional with twenty years experience in legal, public record, and business research. Fifteen years law firm experience.

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