Advertising Expert Witnesses; Misleading Advertising Of Childrens Products

What may advertising expert witnesses consult on?  These experts may research and opine on advertising practices and tactics, marketing, branding, promotion, and associated business matters. In December, New York Attorney General Eric Schneiderman reached a settlement with Abbott Laboratories Inc. regarding misleading advertising campaigns for its PediaSure SideKicks products. PediaSure claimed their products offered nutrition specific for children’s needs, resulting in kids becoming more active and successful in sports.

Children's Nutritional Products writes that their product will “Balance out your picky eater’s uneven diet with PediaSure SideKicks. Each shake is a source of 7g protein, 3g fiber, and 25 essential vitamins and minerals for kids who are growing fine but missing nutrients.” Mr. Schneiderman countered that the products are sugary drinks with added vitamins and minerals sold with misleading advertising that includes pictures of fruits when no fruit or fruit juice is in the product.

“False and misleading advertising aimed at our children and their parents is exploitative, illegal and may even contribute to the obesity crisis in our communities,” Schneiderman said. “My office will prosecute false claims by companies that seek to hawk their products to New York parents who are trying to provide the best for their kids.”

About Karen Olson

Information Professional with twenty years experience in legal, public record, and business research. Fifteen years law firm experience.

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